RIDE THE GREEN
A group of eco-minded Kutztown residents joined together to start a bike sharing program between the town of Kutztown and Kutztown University . Eco-wheels was developed and branded to be appealing to both of these audiences. It also lives with the motto ride green and was designed with eco-friendly solutions driving the concept. The simple vector marks and limited color palette are styles brought into a mobile app and continue into merchandise and advertising.