For life's Embarrassing moments

When traveling with cargo, one simple rule should be followed, “Everything must be tied down”. The Reese Secure brand has everything you need to safely get your cargo to your final destination and this 360º campaign advertises one of their original products, a bungee cord. With the audience focusing on young adults and people about to make big “moves” in their life, such as going to college, this campaign takes the humorous approach of securing life’s embarrassing moments.